The rise in popularity of online casinos has brought about the appearance of an entire industry for casino software and game production. The market expanded rapidly and nowadays consists of both new establishments and older companies that have earned their reputation in the gambling industry. In this regard, it is inevitable to note the existence and persistence of the company recognized by its characteristic name Bally.
Most recently, it has been known under the name Bally Technologies and as such, caters to both land-based and online casinos. It is among the few rare companies in the industry which can truthfully claim existence for 80 years in the business. With a long history, turbulent periods and prolific game production, this company is bound to persist in its mission.
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A Brief History of Bally Technologies
As previously mentioned, this company has managed to survive for over 80 years, more precisely since 1932. It first started operating as a pinball machine producer, and was named after its first game Ballyhoo. A few years later, the company officially entered the gambling industry with the production of the first slot machine back in 1936. This marked the beginning of the slots empire which, at a certain point in time, dominated the world market with a 90% share of all existing slot machines.
In 1975, the company known as Bally Manufacturing at the time became the first gaming establishment which was legally traded on the New York Stock Exchange. Since then, Bally has undergone several transitions and owners, hence the constant change in names.
In 1996, the company underwent a merger with a corporation known as Alliance Gaming and continued to function under this title for the following decade. It was in 2006 when the entire company decided to adopt the Bally name and distinguish themselves from their market competitors.
The company needed to enter the sphere of online gambling in order to keep up with the latest trends, so they introduced their first wager-based game in 2013 at multiple venues, including some of the most popular online casino sites in the business.
Ultimately, Bally Technologies was purchased by the company Scientific Games in 2014 in an attempt to continue producing games regularly without affecting their quality. This has launched the company to greater achievements, proving that their persistence has paid off.
Bally Casino Software & Graphics
This company first became popular with the production of slot and pinball machines for land-based companies, but it wasn’t much before it caught up with the latest trends. Nowadays, Bally Technologies provides casino software for some of the most reputable names in the industry. This transition was based on the already existing games which have achieved massive success back in their days. Bally created online counterparts at first, and later proceeded to invent various other games and features like the jackpot system Thrillions dating back from 1999.
Any online casino player will confirm that the site’s graphics are an important segment of the whole gambling experience. That is why Bally Technologies have always dedicated much attention to it and are considered to be among the leaders in the industry. Both their desktop and mobile versions are equipped with top-quality graphics, audio and overall gameplay.
Throughout its long and rich history, the company has become known as one of the founders of slot machines and games in general. It is responsible for the first slot machine which functioned on the basis of electromagnetic principles in 1964 known as “Money Honey”. Since then, Bally Technologies has been made a pioneer in other achievements, such as the first completely electronic reel-spinning slot machine.
Its slots are primarily aimed for Native American and riverboat casino floors, but the appearance of casino sites has introduced it in the iGaming community. They used their most popular slot machine themes to make their online debut and are nowadays available on both computers and mobile phones. Their constant drive for innovation and variety has made them a leader in the area, as Bally Technologies virtually aims to fit the game and style preferences of every individual. Their most popular slots include Michael Jackson, Titanic, Grease, Mayan Treasure, Aloha Island, Thunderhorn and many, many more.
In the past few years, this company has definitely received due acknowledgement of their products’ revolutionary characteristics. It has won over 40 innovation awards during the last three years, which is proof enough that they are definitely worth a try.
Other Gaming Products by Bally
This company has built its reputation and name recognition by mainly sticking to slot games. As such, players should not expect any elaborate table game selection on their platforms. Due to this, they mainly aim to produce games which easily integrate with other casino games on various platforms, but still retain their unique features that separate them from the rest.
Nonetheless, Bally Technologies offers another type of online gambling product which serves a different type of customer. During the years of manufacturing gambling equipment, managing casinos and providing the best possible service, this company has accumulated a great deal of experience and knowledge. In order to make it available to everyone, they now offer entire security and casino management systems that facilitate the work of operation managers and guards.
This company’s impeccable track record is proof enough of its dedication to provide quality products and services which benefit both casinos and their players. It started off as a slot machines manufacturer, but the company’s rapid growth enabled it to gain valuable experience in many other spheres of the gambling industry.
All in all, it is important to note that Bally Technologies’ total dedication to quality. Since their earliest machines to today’s desktop and mobile slot games, they have provided quality audio and video. Another plus is the fact that they have not been involved in any scandals concerning rigged slot reels or unfair software. With multiple variations of payouts and paylines, Bally Technologies definitely carries a lot of weight in the slots industry.